Founded by Art Director and renowned Digital artist Elizabeth Moss, RARE is a High End Retouching Boutique collaborating with the most discerning clientele in the industry. For 15 years the retouching team at RARE has been known for their light natural touch and unique contemporary style.
Not only does a great retoucher need to have experience, they must have innate aestheticism, art appreciation, and discernment that allows them to enhance while preserving the original integrity of an image. We approach each image with the same level of respect, inspiration, and motivation that its creators have. More than just retouchers, our highly trained artists all have backgrounds in Art Direction and Photography. We’re experienced with nurturing and maintaining the well-established styles of the world’s most iconic photographers as well as helping to develop and evolve the styles of emerging artists.
Elizabeth was born in Nashville, TN. She moved to New York at age 17 and soon after began working as an Art Director and Digital retouching artist. By her early 20s she had built an impressive client list that included Vogue Italia, W, Yves Saint Laurent, and The New York Times. She later worked as a freelance curator, developing her strong appreciation for of the art scene in New York. In addition to retouching, her clients often commission her for pre- and post-production consulting to help them achieve their ideal vision of the photograph. As an artist, Elizabeth has exhibited her photographs and paintings internationally.
RARE has evolved over the years and modernized the process of image review and approvals for our clients. We have moved from our original Union Square studio to a new location just outside the city. To best accommodate everyone’s busy schedules, many projects are handled exclusively via FTP. For larger or more complex jobs where an in-person session is desired, we travel to your NYC based studio or agency. We have the utmost respect for all of our clients. Our goal at RARE is to ensure that the photographer’s unique vision, style, and essence are perfectly conveyed in every final image, while making the process convenient and enjoyable.